The U.S. individual health insurance market, serving self-employed and transitioning workers, is projected to grow from $1.8 billion in 2024 to $2.7 billion by 2031 at a 5.9% CAGR. Growth is driven by rising healthcare costs, labor shifts, and chronic disease prevalence. The public segment dominates, seniors hold over 88% market share, and the South leads regionally. Challenges include affordability and regulatory uncertainty, while opportunities lie in personalization, technology, and expanded access.
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