Global market valued at ~$138.93B in 2025, projected to reach ~$230.09B by 2035, ~5% CAGR.
Demand is rising as self-employment expands, leaving more people without employer coverage and seeking personal insurance solutions.
COVID-19 heightened awareness of unexpected medical-cost risks, pushing consumers to secure coverage for financial stability and care access.
Digital health and wellness features—telehealth, wearables, mobile apps—are boosting adoption by improving convenience and customer experience.
Challenges include pre-existing conditions raising premiums or limiting coverage, plus plan gaps that reduce product attractiveness and adoption.
I’m seeing individual health insurance expand as more people work independently and want protection from unexpected medical bills. Digital health tools are improving access, but pre-existing conditions and coverage gaps still limit adoption.
