Across the US, roughly 6 in 10 adults weighed possible side effects and insurance coverage most when choosing treatments or medications overall.
Priorities shifted with age: older adults placed more emphasis on safety, insurance coverage, and clinician reputation than younger adults did in treatment choices.
Baby Boomers were more likely than Gen Z to consider side effects, insurance coverage, and doctor reputation while Gen Z weighed prescription price slightly more.
Younger adults also showed slightly greater focus on prescription price and medical center reputation while testimonials became less influential as age increased.
Across care styles, insurance coverage remained near the top, cost stayed important for ~4 in 10, and care delayers were most uncertain about priorities.
